Emerge
OVERVIEW
EMERGE Victorious
Emerge, a top-tier employment agency in Denver, partnered with COHN to refresh its brand identity and redesign its website. Known for its people-first ethos and rapid growth across corporate, technical, customer, and executive placements, Emerge needed a digital presence that matched its reputation for excellence. In addition to the website, we developed social templates and marketing materials that brought cohesion and clarity to their brand system.
STRATEGY
Elevating Excellence
During discovery, we saw a clear disconnect between how Emerge described itself and how the brand appeared in the market. The visual identity lacked the sophistication and clarity expected from a firm of their caliber. We approached the redesign using a Swiss design style, focusing on a clean layout, strong typography, and a black and white palette that reflected their direction and reinforced a professional tone. Every touchpoint was designed to reflect their high standard and deep industry expertise.
KEY INSIGHT
People looking for jobs want to feel confident in the company guiding them. The visual language of a staffing firm plays a major role in building that trust from the very first interaction.
SOLUTION
We refined the identity using geometric textures that created a sense of upward movement. Architectural photography was selected to support the theme of rising, using low angles and upward perspectives. Animated icons gave the digital experience movement and clarity. The black and white palette, chosen by the client, created a polished and unified look across all brand materials.
OUTCOME
Supporting Growth
The final brand system and website gave Emerge a stronger visual foundation to match its reputation. With new tools in place and a clear design direction, the team can now communicate their value across digital and print with confidence. In 2024, Emerge was ranked #1792 on the Inc. 5000 list of America's Fastest-Growing Private Companies. That same year, the Denver Business Journal included Emerge in its Fast 50 list, ranking in the Extra-Small Companies category. Previously, in 2023, Emerge earned the #2 spot in the Denver Business Journal's list of Fastest-Growing Private Companies in the Extra-Small Companies category.
